Content Marketing Specialist at Camofire.com/BlackOvis.com

Location: Salt Lake City, Utah

Company Description

Camofire.com, and its related business, BlackOvis.com, are online retailers that bring consistent high performance hunting gear, apparel, and products to the hunting community at the right price. 

Camofire.com offers the best daily deals on top hunting brands that keep new and avid hunters coming back each day with limited time and limited quantity to “Pull the Trigger” on new product. 

BlackOvis.com resells top hunting brands and manufacturers BlackOvis branded products in the clothing and gear categories that are proudly designed by hunters for hunters. Before we recommended hunting gear to our customers, it’s been in our backpack first. 

Together, the company has been around for over a decade and has grown consistently in a cash flow positive manner, aggregating a very loyal base of enthusiast customers. Recently, BlackOvis partnered with an investment firm to continue building its legacy as a highly regarded player in the industry. 

Content Marketing Specialist Job Description Overview

 We are seeking an experienced Content Marketing Specialist to create, edit, and manage content for marketing channels for BlackOvis.com and Camofire.com. This role is responsible for managing the digital marketing channels for our two brands by overseeing the editorial calendar and engaging with our community online. 

This role is key to creating value for our customers and for attracting/retaining customers by delivering a premiere experience as they engage with our brand through various touchpoints. Successfully executing on content creation represents who we are as educators and retailers by adding legitimacy to our brands along with how we engage with customers through tone and voice. 

A successful candidate will be an expert in ecommerce and storytelling through various forms of content to inspire our customers to experience the outdoors with our product. A forward thinker 

coming up with original and creative ideas on what content we should be creating and curating to support marketing campaigns. An ideal candidate will have a proven track record with managing digital marketing channels and campaigns for a brand along with reporting ongoing performance to support business objectives. 

Role Responsibilities

Creating and Editing Content: 

• Create and edit content to support our blog, website, and social media channels 

• Work close with content creators to plan, edit, and publish content on the blog

• Ideate and write scripts for videos with our videographer that support campaigns

• Ensure content is optimized for SEO

• Follow editorial guidelines and style guide for both brands

• Engage with customers on social channels and online forums through the brand voice

• Speak to products and brands we carry to engage with customers considering gear for their hunts and outdoor adventures 

• Proficient with shooting social videos for quick edits and provide direction to videographer for other video needs

• Comfortable being in front of the camera to demonstrate a product or interview brand partners or brand ambassadors

Social Channels Ownership:

• Responsible for publishing content on a daily basis for BlackOvis and Camofire social channels

• Ongoing customer engagement on social channels, social listening, and engaging with key opportunities with current and prospective customers

• Publish videos created by our videographer to support campaigns and curate videos from brands we partner with to support GTM campaigns and promotions

• Provide reporting on follower growth, engagement, traffic, and sales from social channels

• Collaborate with paid media partner to coordinate content publishing across channels

• Launch TikTok account in collaboration with Videographer and Marketing team

Editorial Calendar Management: 

• Manage editorial calendar to publish content on the blog, social channels, and podcast (launching in 2024)

• Work close with buying and merchandising teams to support key initiatives 

• Optimize and adjust content cadence or style as needed to meet channel goals and business objectives

Skills Needed:

• Highly collaborative, driven, and adaptable 

• Strong creative skills in content creation and planning

• Efficient with Wordpress, Social channel analytics, Google Analytics, and Hootsuite

• Strong grammar and editing skills

• Excellent in written and verbal communication skills

• Self-starter that thrives in a fast-paced environment

• Process management for editorial flow for creating content

• Strong planning and organization skills

• Content experience in ecommerce in DTC, retail, or manufacturing

• The ideal candidate must be able to complete all physical requirements of the job with or without a reasonable accommodation

• Able to work occasionally in an outdoor environment and inclement weather conditions

• Ideal but not essential, to be familiar with and understand hunting industry

• 2-3 years of experience

Benefits

• 401K match, PTO

• Health, Dental, Vision

• Annual performance bonus

• Industry and employee purchase programs

• Competitive salary and benefits package

• Opportunities for professional growth and development

• Collaborative and supportive work environment

• Contribution to the success of a rapidly growing company

Salary Range: Base starts at $50,000 and grows DOE 5% performance bonus capacity

If interested, please submit your resume and apply.